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PURPOSE & WHY DOES IT MATTER

PURPOSE WHAT IS IT AND WHY DOES IT MATTER

A one-day interactive workshop to engage with the business setting of the 21st century

Who should attend?

All welcome entrepreneurs one and all Boardroom and all levels

 INTRODUCTION

Corporate Social Responsibility or CSR is something many companies pay lip service to but how often do they actually deliver on the promises?

We all write business plans with Vision, Mission and Values but often miss out on the purpose what is it we actually do and what is our end goal. In order to write policies and then the procedures we need to understand our purpose

Our business purpose should guide all our decisions – across people, community, stakeholders, customers and the planet – and encourage companies to implement robust policies that make a genuine impact in areas that matter most. A purpose that will be Relevant, Original and Impactful!

This workshop has been designed to engage change makers in identifying the purpose of the business and how to stay in touch with it, not just being ’woke’ from the comfort of the office but active in her ‘wokeness’ or ‘’The quality or state of being woke – aware of social justice issues.’’

OBJECTIVES

  1. Understand what purpose is and what it is not
  2. Recognise the importance of purpose aligning with your values
  3. Identify purpose and its impact on our lifestyles and environment
  4. Develop a measurement tool to measure if you are on purpose
  5. List the risks of not knowing what your purpose is in relationship to your RISK STRATEGY
  6. Demonstrate how you will take this new agility forward
  7. Determine what resources you need to make this happen people, time, commitment etc

LESSONS FOR YOUR PURPOSE BAROMETER

  1. INVEST in people and the right people
  2. BE BRAVE & BOLD
  3. STILL ABOUT YOUR BOTTOM LINE
  4. SHAKE UP THE TEAM
  5. PURPOSE IS A JOURNEY – PURPOSE Board

 

METHODOLOGY

Case studies

Individual and pair work

Video – Holly Branson

Discussion

Group activities – Create a purpose board going forward

 

REFERENCES

VIRGIN Group – www.virgin.com

WEconomy, by Craig Kielburger, Holly Branson and Marc Kielburge

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